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Santa's $1.6 Trillion Brand

If Santa was a brand, he'd be the most valuable in the world and worth $1.6 trillion, according to brand experts. Ivor Bennett reports that some top firms could learn from Santa's global appeal.

http://www.wusa9.com/video/2968374152001/1/Santas-16-Trillion-Brand http://cdn.newslook.com/51/51a83c0254f5aaff70ee9a81306c0d70/images/frame_ext.jpg Santa's $1.6 Trillion Brand If Santa was a brand, he'd be the most valuable in the world and worth $1.6 trillion, according to brand experts. Ivor Bennett reports that some top firms could learn from Santa's global appeal. BelarusMexicoDavid HaighFinancenewslookWorldturkeyspainLondonSouth Korea 02:17

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