WASHINGTON, DC (WUSA) -- For most kids on summer break, the thought of going back to school is a downer.
But thins are looking up for retailers.
The National Retail Federation's annual back to school survey finds the average person will spend about $688 shopping for their school age children.
The NRF says that's up $85 from last year, and more than 30 billion in retail sales.
"When you think about how much people are spending, a lot of them have tried to make do with what they had over the last several years. And they want to make sure that their kids have everything they need to go back to school," says Ellen Davis.
The bulk of the money will be spent on clothing, about $246, followed by electronics, $217. Shoes purchases come in just over $129 and about $95 will go to buying supplies.
Retailers hope that a robust back to school season will snap a three month streak of declines in sales.
But consumers are still cautious. Half of survey participants say they will seek discounts.
Retailers say they will find plenty in-store and online. They want to draw in as many back to school shoppers during their second biggest buying season of the year.
The National Retail Federation says that despite a weak economy, most parents feel the need to restock their child's back to school supplies after cutting back last year.
And, the NRF expects shoppers will spend a combined $83 billion.