WASHINGTON, DC (WUSA) -- When it comes to holiday shopping, Target is putting rivals, like Amazon, on notice.
Today, Target's CEO promised that the retailer would match its competitors' online pricing.
That includes Walmart, Best Buy, Toys R Us and others.
So, when can you reap the benefits? The retailer's online price match will start on November 1 and continue to December 16, 2012.