(USA TODAY) -- Two students in Emory University's Sports Marketing Analytics program in Atlanta completed a study to find the most "loyal and supportive" NFL fanbases.
Instead of simply finding the team with the most tickets sold, the students factored in team win/loss record, area population, median income, etc. to see which teams' fans show up no matter what.
This gave them a "Fan Equity" ranking to show which fanbases are the most committed to their teams.
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