Starbucks Gets Into Single Serve Coffee Machine Market With Verismo

6:02 AM, Sep 20, 2012   |    comments
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(WUSA) -- Want your Starbucks at home, but don't want to make a whole pot of coffee?

Starbucks is muscling in on the single-serve coffee market. The Seattle-based company says it will start selling its new single-serve brewer, called Verismo, online this week for $199. It plans to start selling the machine in its stores next month.

Green Mountain Coffee pioneered the single-serve market in 2006 with its Keurig brand, but its patent on K-cup technology expired this month, prompting other competitors to jump in.

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