WASHINGTON (USA Today) -- Throughout the years there have been countless numbers of Super Bowl ads but which are the most memorable?
USA Today's Ad Meter has been tracking these commercials for the past 24 years by gathering hundreds of volunteers to watch and score ads in the big game, using handheld meters.
The top three are as follows:
McDonald's: Larry Bird vs. Michael Jordan
Nike: Michael Jordan and Bugs Bunny
Pepsi: Your Cheatin' Heart
Check out the rest of the top contenders: