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PBR: It's Not Rodeo, It's Bull Riding and Rule #1 Is to Stay Alive

21 years ago 20 cowboys invested $1,000 to fund the start of the Professional Bull Riding circuit. Today it is an international organization bringing in $70 million annually with the Built Ford Tough Series as its premier tour. TheStreet's Jill Malan

http://www.wusa9.com/video/3031927863001/1/PBR-Its-Not-Rodeo-Its-Bull-Riding-and-Rule-1-Is-to-Stay-Alive http://cdn.newslook.com/ae/aed78ec83dd540ca43832cd1380ea94a/images/frame_0002.jpg PBR: It's Not Rodeo, It's Bull Riding and Rule #1 Is to Stay Alive 21 years ago 20 cowboys invested $1,000 to fund the start of the Professional Bull Riding circuit. Today it is an international organization bringing in $70 million annually with the Built Ford Tough Series as its premier tour. TheStreet's Jill Malan professional bull ridersJill MalandrinoFinancesportsnewslookJim Haworth 01:43

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