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Russell Brand makes Nazi jokes about Hugo Boss

9:18 PM, Sep 5, 2013   |    comments
Russell Brand attends the GQ Men of the Year awards in London on Sept. 3. (Photo: Tim P. Whitby, Getty Images)
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Looks like Russell Brand probably won't be doing any ad campaigns for Hugo Boss anytime soon.

The British comedian was thrown out of Tuesday's after-party for the GQ Men of the Year Awards after making comments linking Hugo Boss, the event's sponsor, to the Nazis during World War II, the Mail Online reports.

"If anyone knows a bit about history and fashion, you know it was Hugo Boss who made uniforms for the Nazis. ... But they looked (expletive) fantastic, let's face it, while they were killing people on the basis of their religion and sexuality," the Mail Online quotes Brand as saying onstage.

In 2011, the German fashion firm apologized for its mistreatment of forced laborers in its factory during World War II. (The company manufactured -- but never designed -- uniforms for the Nazi war machine.) Founder Hugo F. Boss, who died in 1948, claimed he only co-operated with Adolf Hitler's regime to save his company, and a 2011 book commissioned by the company, Hugo Boss, 1924-1945, argues that Boss tried to improve conditions for his workers whenever he could.

The Mail Online's Guy Walters writes: "The true story of Hugo Boss, his firm and its relationship with the Nazis, is rather less straightforward than Russell Brand would have it."

The true story of Brand's relationship with the fashion house could be characterized in much the same manner: The Sun points out that the funnyman wore a Hugo Boss jacket to a high-profile Oscars party just six months ago.

Afterward, Brand was kicked out of the party by GQ's editor, Dylan Jones. Brand described his version of what happened in a tweet.


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