PepsiCo to no longer call Naked juices 'natural'

10:52 AM, Jul 26, 2013   |    comments
Naked juice (http://nakedjuice.com)
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NEW YORK (AP) - PepsiCo Inc. says it will no longer label its Naked juices as being "all natural," after a lawsuit complained that the drinks contain ingredients that don't fit that bill.

The company, based in Purchase, N.Y., says it's also paying $9 million to settle the lawsuit.

In an emailed statement, the company said that it uses "an added boost of vitamins" in some of the drinks. But a lawsuit filed against the company noted that the vitamins are actually synthetic ingredients, including a fiber made by Archer Daniels Midland.

PepsiCo says it will drop the use of the word "natural" until there is more regulatory guidance around the word.

The Food and Drug Administration doesn't currently have a definition for what constitutes a natural product.

 

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