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Save as much as 30 percent buying store brands

4:46 PM, Aug 27, 2013   |    comments
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WASHINGTON, DC (WUSA) -- Saving money at the supermarket is not easy, but buying store brands can help.

"Buying store brands can save you a small fortune, anywhere from 15 to 30 percent on average depending on the category," says Tod Marks.

Consumer Reports taste tested 57 store brands from Costco, Sam's Club, Walmart, KMart, Target, Trader Joe's, and Whole Foods.

It turns out 33 of the 57 store brands proved as high quality as the national brands, though they're not necessarily identical.

Marks says, "When we evaluate store bran d and say it's as good as a national brand, that doesn't mean it's a dead ringer in terms of flavor.  The fact is products can be equally high in quality, but maybe the store brand has different seasoning or spices."

Target's Market Pantry ketchup tasted similar to Heinz. 

Mayo from Whole Foods, Target, Costco and Walmart, while different from Hellmann's, was just as good. 

And Breyers ice cream fans, listen up!

"Walmart's Great Value Vanilla ice cream came pretty close to Breyers.  And not only that it costs a third less."

For nut lovers, store brands are the way to go.

Consumer Reports taste tests of cashews showed all seven of the store brands were actually better than the Emerald brand.

Many stores will refund your money if you don't like their brand, plus you could save plenty.

It's also interesting to note, store brands are not always a bargain.

For instance, five out of 10 store brands from Whole Foods actually cost more than national brand.

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