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Facebook Introduces 'Graph Search'

8:46 PM, Jan 15, 2013   |    comments
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Menlo Park, California (CNN) -- The search feature on Facebook has traditionally been pretty limited. You type in a name of a person or a business, and it pulls up their Facebook page.

But that's about to change. On Tuesday, Facebook introduced an upgraded search tool, called Graph Search, that will scour the massive social network to answer more sophisticated questions.

Want to find buddies of your pal Chris who went to Stanford and live in Chicago? No problem. People who like tennis and live nearby? Here you go. How about photos of Berlin from 1989? Done.

"This is one of the coolest things we've done in a while," Facebook co-founder and CEO Mark Zuckerberg said at a press event at the company's headquarters.

Since it became a public company last year, Facebook has been under pressure to launch exciting new products, especially for mobile, that will help boost its floundering stock price.

CNNMoney: Yelp stock falls 8% on Facebook Graph Search news

Facebook said Graph Search is launching immediately in beta, although users will need to get on a waitlist to gain access. The company will continue tweaking the product based on feedback from beta users, but Zuckerberg said there's no concrete estimate for how long the rollout will take.

For now, Graph Search's functions will be limited. It focuses on four main areas: people, photos, places and interests. More features will be added as they are developed, Zuckerberg said.

"This is a beta product. We focused on a few use cases that we think are good," he said. "Even as an early product, Graph Search is a completely new way for people to get information on Facebook."

Graph Search delves the wealth of data already inside Facebook, pulled from 1 billion profiles, 24 billion photos and 1 trillion connections. The tool indexes all of this content and works through the main search bar you're already familiar with at the top of your Facebook profile.

For now there is no mobile version, it doesn't loop in Instagram, there's no API (which would allow outside developers to build related apps), and it's only in English.

Full CNN Story: http://www.cnn.com/2013/01/15/tech/social-media/facebook-graph-search/index.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+rss%2Fcnn_latest+%28RSS%3A+Most+Recent%29

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