Cool Schools: Montgomery Blair High School

9:39 AM, Feb 7, 2013   |    comments
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SILVER SPRING, Md. (WUSA) -- Cool schools time is here and this big yellow bus is stopping in Silver Spring on University Boulevard.

That's where you'll find Montgomery Blair High School.

The Four Corners area is a very busy intersection, and this week the students we are profiling are literally saving lives on the streets near their school by starting a campaign named The Blair Walk Project.

"Texting and walking, listening to music and walking, you're just distracted. We need to get the word out that it's not safe," explained junior, Celeste Smith.

The campaign, created by Hillary Yeboh who is a senior at Blair High School, promotes student awareness by making sure students aren't distracted when crossing the busy streets.

The students also received real world experience as they had the opportunity to work with a local marketing firm to put together their campaign message "Be Seen & Be Safe."

In addition to the campaign message, students made wristbands to help the cause and keep the message "cool", which seemed to really help.

"We've actually had a 45 percent reduction in pedestrian collisions in these high incidence areas where we've been doing this education," said Jeff Dunckel, DOT Montgomery County Safety Coordinator.

Students received real world marketing experience and saved some lives in the process, pretty cool.


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