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Critical, Long-Overdue BlackBerry Makeover Arrives

10:59 AM, Jan 30, 2013   |    comments
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Video: Take a look at the new BlackBerry 10 models

BlackBerry CEO Thorsten Heins displays one of the new Blackberry 10 smartphones with a physical keyboard at the BlackBerry 10 launch event by Research in Motion at Pier 36 in Manhattan on January 30, 2013 (Mario Tama/Getty Images)

TORONTO (AP) - Research In Motion is changing its name to BlackBerry as it rolls out a new version of the smartphone after lengthy delays that saw the company fall behind its rivals in the mobile computing market.

RIM CEO Thorsten Heins announced the company's new name Wednesday in New York before unveiling a long-awaited line-up of BlackBerrys that will run on a redesigned operating system.

With the name change, the Canadian company's stock will now trade under the ticker symbol "BBRY" on the Nasdaq Stock Market.

The company's shares fell 45 cents, or nearly 3 percent, to $15.21 in early afternoon trading.

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