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Eloul Family's Kosher Pastry Oven in Silver Spring, Md., Faces Fiscal Cliff With Donuts, Determination

7:11 PM, Dec 7, 2012   |    comments
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SILVER SPRING, Md. (WUSA) -  Small businesses that may create the most jobs are anxiously awaiting what's next.

Andrea McCarren visited the Kosher Pastry Oven in Silver Spring, where donut production is in high gear.

How can a mere donut provoke such passion?

"It's perfection," said customer Oshra Raskas.

"It's comfort food. To Jewish people, this is comfort food. This is what we love," said another customer, Jennifer Auerhan.

"The texture is incredible. The variety of chocolate and custard and caramel and the jelly that they put!" Raskas added.

The donuts, known as suvganiyot are not just baked goods, but a transcendent experience at the Kosher Pastry Oven.

"This connects us to our culture and our traditions. Our family traditions. And it's not the same any place else," Auerhan explained.

At this family-owned Kosher bakery and cafe, Ari Eloul, better known Popi in the community, does all the baking. His wife, Shula handles the business.

"She feeds you and you're touched by an angel. You're done. You're touched by her food and therefore you're under her spell now," loyal customer Raskas explained.

Such a magnetic draw, in fact, that these two best friends have been driving here from Baltimore, every week, for the last four years.

"It's a place for people to come and sit down and enjoy life. And to spend their money in a way that means something to them." Auerhan said.

That customer loyalty has propelled the Eloul family to produce 20,000 donuts for Hanukah, over just eight days.

"My husband and I work dinner together. We have a five to nine rule. Whatever happens between five and nine, and what happens is a lot of yelling, it doesn't count," said Tali Eloul.

The impending fiscal cliff could mean higher taxes on small businesses like this, and reduced spending by uneasy customers wary of another recession.

"What if we need to raise prices because we're paying more in taxes? And then, the people have less money because their taxes are raised too," said Tali.

"We're going to have to make sure as a community, we stay strong and we protect our customers and our business. Our own little government, almost," added Ron Eloul.

The donuts here are so fresh, the bakery repeatedly ran out until the next batch was ready... causing a near riot.

But if most customers can wait patiently, at times for more than an hour, maybe, just maybe even bitter fiscal cliff disagreements can be negotiated.


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