WASHINGTON (WUSA9) -- Men, its time to step up to the plate! You now have a skin and body treatment center that caters directly to you.
W for Men launched Wednesday in the District. It is the world's first dermatologic clinic providing laser surgery and other skin health procedures that is dedicated to men.
More and more men are getting skin treatments these days. According to the American Society of Plastic Surgeons, in 2011 over 300,000 men received botox injections.
Dr. Tina Alster, founder of the Washington Institute of Dermatologic Laser Surgery hopes this new clinic will entice men to explore even more options for preserving a fresh and youthful look.
Dr. Alster says, "By recognizing the differences in male and female anatomy and physiology, W for Men was conceived to provide an appropriately male-centric approach in the treatment and care of men's skin."
Other procedures include treatment for hair removal, hair restoration, body sculpting, and excessive sweating.
Dr. Terence Keaney is spearheading the clinic that also features a lounge with jerseys from the Washington Capitals and the Wizards.
The Wednesday launch party of W for Men was sponsored by New Beauty magazine, Allergan, CoolSculpting, Miradry, and Solta.