DENVER- A hard to miss billboard ad calling on the National Football League to stop punishing players for using marijuana was posted in front of Sports Authority Field at Mile High, just one day before the Broncos kick off the season.
The Marijuana Policy Project, who is responsible for the ad, states the purpose behind the 48-foot wide billboard is to emphasize the safety of marijuana compared to alcohol.
The campaign wants the NFL to "stop driving players to drink" with penalties for using marijuana. Now that the drug is officially legal in the state of Colorado, the "safer" choice is available.
Denver Broncos linebacker Von Miller was recently placed on a six-game suspension after violating the NFL's substance-abuse policy.
The group said in a press release: "For years, the NFL has been punishing players for using marijuana despite the fact that it is far less harmful than alcohol, a substance widely embraced by the league."
Besides the massive billboard in front of the stadium, the Marijuana Policy Project also launched a petition directed at NFL commissioner Roger Goodell. The petition calls on the league to change the marijuana policy.
The NFL is unlikely to change its policy on marijuana.