Will Ferrell plays 'Anchorman' Ron Burgundy in Chrysler's Dodge Durango commercial

7:27 AM, Oct 8, 2013   |    comments
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WASHINGTON (WUSA9) -- When you have the smallest ad budget of the Big Three automakers, sometimes you have to get unconventional, such as turning to an anchorman to be your pitchman for the Dodge Durango.

Will Farrell plays Ron Burgundy from the 2004 movie "Anchorman" in the commercial....and he did it for free. Paramount Pictures bartered work on the commercials in exchange for promotion for the "Anchorman" sequel, coming out in December.

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